What do ISM and BA students study?
ISM and BA graduates have broad career prospects in the modern data-driven market. Information and Service Management consists of 3 specialisation tracks, from which students can take courses from one or many of the tracks. In Business Analytics students are also able to select from 3 specialisations, but can choose only one of them.
Graduates of ISM and BA are employed in various consulting, data analytics, logistics, sustainability and IT roles and have some of the highest starting salaries of all business majors.
Business Analytics (ISM)
The focus is on managing and analysing the rapidly growing volume and variety of data available, to be utilized for business, technology and competitive intelligence.
Managerial themes of the resulting data-driven decision-making include consumer analyses in traditional and digital markets, risk control (e.g. financial risk management), and effective utilisation of new technologies for developing and launching new products and services.
Information Systems Science (ISM)
The focus is on managing and developing business processes using information systems and networks, as well as IT project management and IT project implementation.
Topics include strategic management of information technology, digital services, IT enabled platforms, and use of IT, as well as software business and their strategic applications.
Supply Chain Management (ISM)
The focus is on the capabilities to manage and develop companies’ production, distribution, supply, purchasing and service operations.
Topics include supply chain management in various operating environments, service development and operations, inventory management models and policies, quality management and different business models.
Accounting Analytics (BA)
The focus is on gaining a managerial overview of the potential uses of data in accounting contexts as well as analysing data to create insights for strategic and operational decision-making.
The specialisation courses dive deep into accounting information systems, data protection and accounting and audit analytics.
Marketing Analytics (BA)
The focus is on digital marketing and how it can be guided using customer data, analytics and automation.
The specialisation courses offer wide knowledge on how to track customer behaviour and turn it into useful insights for marketing decision making as well as how data can be used to enhance services.
Supply Chain Analytics (BA)
The focus is on data-driven planning of logistics, sourcing, operations and quality management while ensuring supply chain sustainability.
The specialisation courses introduce a variety of analytical methods and quantitative tools for logistics management supported by managerial best practices.