Marketing Analytics
Business Analytics Masters
SEO, SEM, churn rate, impressions, automation, bounce rate… Dive into the world of marketing data.
Recommended Bachelor’s minors:
Recommended Master’s minors:
Digital Marketing & Analytics
Consumer Research
Strategic Marketing
For more specific programme requirements visit the Aalto website.
= core course, highly recommended to take and complete at the suggested timing
= minor course
2nd Bachelor’s Year
Autumn (I-II)
ISM-C1004
Business Analytics 1, 6cr
ISM-C2002
MySQL for Data Analytics, 6cr
CS-A1111
Basics Course in Programming Y1, 5cr
Spring (III-IV)
ISM-C1002
Tilastotieteen ja data-analytiikan jatkokurssi, 6cr
37C00100
Management Information Systems, 6cr
ISM-C2003
Capstone: Business Process Management in the Digital Era
30C02000
Negotiation Analytics
+ language or minor courses
3rd Bachelor’s Year
Autumn (I-II)
ISM-C1003
Mathematical Tools for Analytics, 6cr
MARK-C6000
Market Intelligence and Customer Insights, 6cr
MARK-C2079
Driving Creativity and Innovation in Marketing, 6 cr
+ language or minor courses
Spring (III-IV)
BIZ3130.kand
Kandidaatintyö ja seminaari, 10cr
1st BA Master’s Year
Autumn (I-II)
30E03000
Data Science for Business I, 6cr
MARK-C0065
Managerial Marketing Analytics With AI
ISM-E1002
Survey Research, 6cr
21E00052
Data-Driven Business I, 6cr
Spring (III-IV)
ISM-E1004
Business Analytics 2, 6cr
ISM-E1006
Decision Analytics for Consulting, 6cr
MARK-E1047
Digital Marketing: Technological Innovation in Service, 6cr
ISM-E3004
Revenue Management and Demand Analytics, 6cr
ISM-E1009
Analytics for Sustainability, 6cr
+ language or minor courses
2nd BA Master’s Year
Autumn (I-II)
30E03500
Capstone: Data Science for Business II, 6cr
MARK-E0047
Digital Marketing Communications, 6cr
+ language or minor courses
Spring (III-IV)
ISM.thes
Master’s Thesis, 30cr
ISM-E2005
Digital Service Product Management, 6cr