
Marketing Analytics
SEO, SEM, churn rate, impressions, automation, bounce rate… Dive into the world of marketing data.
BSc courses in this plan total 52cr
+ 75cr basic studies, 11cr language and communication studies, 10cr thesis, 32cr elective or minor studies
MSc courses in this plan total 60cr
+ 30cr thesis, 3cr seminar, 27cr elective or minor studies
Recommended minors:
Markkinointi (BSc)
Tietotekniikka (BSc)
Marketing (MSc)
Digital Marketing & Analytics (MSc)
Consumer Research (MSc)
Analytics and Data Science (MSc)
= core course, highly recommended to take and complete at the suggested timing
2nd Bachelor’s Year
Autumn (I-II)
ISM-C2002
MySQL for Data Analytics, 6cr
MARK-C6000
Market Intelligence and Customer Insights, 6cr
CS-A1111
Ohjelmointi Y1, 5cr
ISM-C1004
Business Analytics 1, 6cr
Spring (III-IV)
ISM-C1002
Tilastotieteen ja data-analytiikan jatkokurssi, 6cr
37C00100
Management Information Systems, 6cr
23C59000
Consumer Research, 6cr
+ language or minor courses
3rd Bachelor’s Year
Autumn (I-II)
AAN-C2007
Product Sustainability, 5cr
+ thesis, language or minor courses
Spring (III-IV)
ISM-C2003
Capstone: Business Process Management in the Digital Era, 6cr
+ thesis, language or minor courses
1st Master’s Year
Autumn (I-II)
MARK-E0047
Digital Marketing Communications, 6cr
37E01500
Capstone: Project Management & Consulting Practice, 6cr
MARK-C6050
Marketing Analytics: From Data to Decisions with R, 6cr
21E00052
Data-Driven Business, 6cr
Spring (III-IV)
ISM-E1004
Business Analytics 2, 6cr
(Completable after ISM-C1004)
37E00100
Information Economy, 6cr
MARK-C6055
Marketing Analytics: Introduction to the Use of Data in Marketing Decision Making, 6cr
27E01000
Decision Making and Choice Behaviour, 6cr
(Completable after ISM-C1004, ISM-E1004)
+ language or minor courses
2nd Master’s Year
Autumn (I-II)
30E03000
Data Science for Business I, 6cr
(Completable after ISM-C1004, ISM-E1004, CS-A1111)
30E03500
Capstone Data Science for Business II, 6cr
(Completable after ISM-C1004, ISM-E1004, CS-A1111, 30E03000)
+ thesis, language or minor courses
Spring (III-IV)
+ thesis, language or minor courses