Marketing Analytics

SEO, SEM, churn rate, impressions, automation, bounce rate… Dive into the world of marketing data.

BSc courses in this plan total 52cr
+ 75cr basic studies, 11cr language and communication studies, 10cr thesis, 32cr elective or minor studies

MSc courses in this plan total 60cr
+ 30cr thesis, 3cr seminar, 27cr elective or minor studies

= core course, highly recommended to take and complete at the suggested timing

2nd Bachelor’s Year

ISM-C2002
MySQL for Data Analytics, 6cr

MARK-C6000
Market Intelligence and Customer Insights, 6cr

CS-A1111
Ohjelmointi Y1, 5cr

ISM-C1004
Business Analytics 1, 6cr

ISM-C1002
Tilastotieteen ja data-analytiikan jatkokurssi, 6cr

37C00100
Management Information Systems, 6cr

23C59000
Consumer Research, 6cr

+ language or minor courses

AAN-C2007
Product Sustainability, 5cr

+ thesis, language or minor courses

ISM-C2003
Capstone: Business Process Management in the Digital Era, 6cr

+ thesis, language or minor courses

MARK-E0047
Digital Marketing Communications, 6cr

37E01500
Capstone: Project Management & Consulting Practice, 6cr

MARK-C6050
Marketing Analytics: From Data to Decisions with R, 6cr

21E00052
Data-Driven Business, 6cr

ISM-E1004
Business Analytics 2, 6cr
(Completable after ISM-C1004)

37E00100
Information Economy, 6cr

MARK-C6055
Marketing Analytics: Introduction to the Use of Data in Marketing Decision Making, 6cr

27E01000
Decision Making and Choice Behaviour, 6cr
(Completable after ISM-C1004, ISM-E1004)

+ language or minor courses

30E03000
Data Science for Business I, 6cr
(Completable after ISM-C1004, ISM-E1004, CS-A1111)

30E03500
Capstone Data Science for Business II, 6cr
(Completable after ISM-C1004, ISM-E1004, CS-A1111, 30E03000)

+ thesis, language or minor courses

+ thesis, language or minor courses